A Web Developer's Guide for Business Owners

SEO - Choosing Keywords

The term "keywords" is really a bit of a misnomer. Keywords can be individual words, but are often phrases and sequences of words.

Since keywords play such an important role in SEO, it's important to get the right ones. There are several free tools available on the Internet that will let you test the popularity of keywords. However, just because a keyword is popular, doesn't mean that it is the best one to use. (Note: Use more than one tool to determine what keywords you should use.)

You should choose keywords that customers in your target market are most likely to use when searching for your product or service.

You should keep your list of keywords manageable. Less is more.

In theory, the more specialized your product or service, the easier it is to optimize your site. Of course, this assumes that your customers know the right terminology to use when conducting their search.

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