It's a fact that search engines sometimes have problems with dynamic content on the web. The technolology they use to build and maintain their information often stumbles when it is faced with specific types of web addresses, or URL's.
For example, a typical e-commerce site may offer men's pants for sale, and the corresponding link to that area of the catalog may be displayed as:
The above link (compliments of L.L. Bean) works, but a more search-engine friendly (and user-friendly) link could be written as:
http://www.company.com/store/clothing/mens/pants
Rewriting the URL to the latter format is possible on both Linux and Windows servers and can result in better search engine indexing of the pages at your website, especially when they are dynamically generated from a database.
Many companies promote the importance of keywords, meta tags, and other search engine optimization techniques. While the value of these practices may be disputed, it becomes a moot point when the basic structure of your site may not be search-engine friendly, or search-engine accessible.
Fortunately, URL rewriting can be implemented on new and existing sites, usually with little or no changes to existing code.
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